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In this webinar, software patent attorney Robert Plotkin of Blueshift IP and trademark and copyright attorney Matt Saunders of Saunders & Silverstein LLP explain how to maximize a company’s return on investment in intellectual property.

Too often, companies see IP as a cost center when in fact, if used properly, it can be an asset that provides significant returns.

  • Key points of the webinar include:
  • A Brief Introduction to Patents and Trademarks
  • Prioritizing IP Protection to Front-Load ROI
  • Strategic IP Spending to Maximize ROI
  • Making Acquisitions Go Quickly and Smoothly
  • IP as a Revenue Generator




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